The biggest problem many marketers face today is how to keep up to date with the rapidly changing marketing practice being driven by developments in technology. Blogs, social networks and other user generated content online, makes ‘word of mouse’ an even more powerful and far-reaching phenomenon.
Lisa and Alan will provide an overview into the latest developments in web-based customer communications. We will also consider customer receptivity to online marketing and the implications of encouraging customer feedback, collaboration and product endorsement at the expense of controlling the marketing message.
Venue: School of Management, University of Southampton
Date: 16th December 2008. Registration from 4.15pm, starting at 4.30pm, finishing at 6pm
Cost: Free of charge
To book a place please phone Chris on 023 8059 8613 or email c.hopper@soton.ac.uk
Posted by Lisa 
Marketing Analytics 