Free online marketing seminar

December 15, 2008

The biggest problem many marketers face today is how to keep up to date with the rapidly changing marketing practice being driven by developments in technology. Blogs, social networks and other user generated content online, makes ‘word of mouse’ an even more powerful and far-reaching phenomenon.

Lisa and Alan will provide an overview into the latest developments in web-based customer communications. We will also consider customer receptivity to online marketing and the implications of encouraging customer feedback, collaboration and product endorsement at the expense of controlling the marketing message.

Venue: School of Management, University of Southampton

Date: 16th December 2008. Registration from 4.15pm, starting at 4.30pm, finishing at 6pm

Cost: Free of charge

To book a place please phone Chris on 023 8059 8613 or email c.hopper@soton.ac.uk


Fish on Toast Networking Events

December 4, 2008

Some upcoming events that might be of interest to you:

1. Roger Saunders, UNDERSTANDING THE POWER OF COMMUNICATION: Increasing your influence for business success.

When: Thursday 4th December, 5-7pm
Where: Bridge Bar, Students Union, Highfield Campus, Southampton

Roger Saunders provides training and support for a wide range of organisations on all aspects of inter-personal communication.

In this session, he will look at why communication skills are essential in business, and in any walk of life. He will discuss techniques from persuasion to NLP and look at how conversation works.

To find out more, have a look at his website ChoosingChange.org.uk

2. Professor David Jackson, Winchester E-Network: Web Analytics, An Entrepreneur’s Tale

When: Tuesday, 9th December, 6.30-8.30pm
Where: Winchester School of Art, LTA

For those interested in Web and Advertising Design, David’s presentation has an enormous amount to offer. He is Chief executive of Site Intelligence, a leading developer and supplier of Business Intelligence software systems to international blue chip organisations including Dyson, Open University, SAP, B&Q, Tesco, Boots, and Cancer Research UK.

Admission, drinks and buffet are free. Booking is essential at e-network.org.uk. If there is sufficient interest from Southampton University students it might be possible to arrange discounted travel to Winchester campus. If travelling to Winchester campus will be difficult for you please inform studententerprise@soton.ac.uk.


Thinking of starting a web business?

December 1, 2008

The National Council for Graduate Entrepreneurship (NCGE) is a government funded not-for-profit organisation that works with Higher Education institutions in England to promote entrepreneurship education and to provide business start-up support for students and graduates.

In partnership with Microsoft and Agitavi Research, NCGE will be offering the first national business start-up programme solely for final year students, post-graduates and graduates (of up to 5 years on) who plan to launch a web-based business based in the UK. The programme begins with a 3 day residential course held at Wokefield Manor in Reading, on 16, 17 and 18 December 2008. Fees, accommodation and subsistence for all 3 days are included for all participants.

The programme will take 30 participants from universities across the UK and provides support and training needed to turn their idea into a business. The programme is customised to suit the needs of each participant and individual 1-2-1 mentoring is provided free for 12 months through an online support system.

The programme is open to any final year student or graduate planning to start and base an online based business in the UK. It is also open to those who have just began to trade (started trading within the last 12 months).

To apply go to: http://www.flyingstartonline.com/fsprogrammes/upcoming/

For more information or to chat about whether or not the Flying Start Programme is right for you, please call the Programme Director, Lorna Collins on 07595 264 108 or email lorna.collins@ncge.org.uk, or contact David Benson at david.benson@ncge.org.uk or on 0121 503 2234.

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Check out the Entrepreneurs International Challenge

December 1, 2008

EPIC (Entrepreneurs International Challenge) is a five-day international entrepreneurship competition hosted annually by the LSE, bringing together bright, ambitious students from over 50 universities to develop and enhance their entrepreneurial thinking skills.

Formerly known as the Entrepreneurs’ Open Challenge (EPOCH), the event has been running for three years, attracting well-known entrepreneurial leaders such as Karan Bilimoria (CEO of Cobra Beer) and Charles Dunstone (CEO of Carphone Warehouse) to speak and share their professional experiences with students from across the world.

Inspired by the Apprentice, the two stage competition tests students on their Sales, Negotiation, Marketing, and Strategy skills in an entrepreneurial context.

Rules and Regulations:

1. All participants should be full-time registered students, either undergraduate or postgraduate, at the participating university.
2. All participants will compete in the preliminary round on the 14 of Jan. 2009 Participation is free of charge.
3. The top 10 teams from the preliminary challenge will participate in the EPIC finals which run from the 23th to the 27rd of February, 2009.

For more information check out: http://www.epochuk.com/index.php?option=com_frontpage&Itemid=1

or the Facebook group: http://www.facebook.com/group.php?gid=33173444145