Further to my recent post building your personal brand online you may be interested in reading this article by Laura Smith – Proulx which is excellent and has a very similar message about 21st Century career progression. Remember that by actively managing your online presence you can maximise opportunities to develop your personal brand in the direction that you want to take it, while minimising the impact of any negative material that might be ‘out there’…
If you’ve already tried out any of the personal branding tools, (LinkedIn, Twitter, WordPress, YouTube etc) why not use the Marketing Students Ning Community to share what you have learned so far with others and encourage them to get started?

